Advantages of a Web-Based System

Efficiency is Everything One of the essential characteristics of the Internet Age is speed.   As a matter of fact, companies – whether large or small – cannot gain a competitive edge in our times without the use of the World Wide Web in their day to day activities.   The Internet speeds up communication, thereby allowing collection agencies to pursue debt payments faster than before.   Moreover, the collection of debts can be speeded up by the employment of a web-based system at Cougar Collection Agency. Another important advantage of a web-based system is that it would allow you to view the accounts even as you travel.   Clients would be given real time access to information through their own web browsers.   Furthermore, Cougar Collection Agency may employ data entry clerks and collectors to work from their homes – thereby cutting costs (â€Å"Web Access,† 2007). State-of-the-art web-based systems are available at reasonable costs Collect!’s Web Host is only one of many companies willing to help Cougar Collection Agency in collecting payments more efficiently than before.   The company creates web-based systems for collection agencies at reasonable costs.   These systems are â€Å"fully integrated and easy to set up;† â€Å"highly customizable;† as well as secure (â€Å"Web Access†). Conclusion Indeed, Cougar Collection Agency would be able to reduce costs while increasing efficiency by the employment of a web-based system. References Web Access. (2007). Collect! Retrieved Nov 7, 2007, from http://www.collect.org/webaccess.html.   

Everything You Need to Know About Kenya Essay

Kenya is a country in the continent of Africa, on the Indian Ocean coast of East Africa. This country has land on both sides of the equator. This report is going to tell you all about this fascinating country. Jambo (Hello), and we can begin our safari (journey). â€Å"Jambo† and â€Å"safari† are Kiswahili words, one of the languages of Kenya. Kenya is about two times the size of Nevada. It’s slightly smaller than Texas and slightly larger than California, our 2nd and 3rd largest states respectively. The countries that border Kenya are Ethiopia, Sudan, Somalia, Tanzania, and Uganda. Kenya is not landlocked because the Indian Ocean borders Kenya to its right. Kenya is in both the northern and eastern hemispheres. Some major landforms in Kenya include the Kenyan Highlands, Mt. Kenya, the Great Rift Valley, Mau Escarpment, and Mt. Marsabit. The highest elevation is Mount Kenya at 17,057 feet, which is also one of the tallest in Africa. The capital of Kenya is Nairobi. The distance from Nairobi (the capital of Kenya) to Washington D.C. is 7,548 miles. The geography of Kenya supplies some advantages. One area that displays this is the highlands. The highlands provide Kenya with one of the best agricultural regions in Africa. There is rich soil and fertile ground. There is plentiful rainfall and mild climate perfect for farming. High altitude is also great for growing coffee and tea. Kenya is the 4th largest tea producer in the world. Farming provides jobs to the people that live there. Exporting crops such as coffee and tea help provide money in the country. The one and only type of natural vegetation in Kenya is tropical grassland. They have no active volcanoes, but a few centuries ago Mt. Kenya was a volcano. The distance from Nairobi, the capital of Kenya, to the equator is approximately 216 miles. The climate of Kenya is varied. However, overall, the one-month it rains the  most in Kenya is in April when they get 6.3 inches. The average temperature in January is about 68 degrees while in July it’s 63 degrees. The many climates in Kenya include tropical wet, tropical wet and dry, arid, and semiarid. Arid is a dry region and receives approximately 5 inches of rain per year. In the summer Kenya gets .6 inches of rain and in the winter receives .1 inches. The temperature in the summer is 81 degrees Fahrenheit and the winter about 55 degrees Fahrenheit. Semiarid is considered a dry climate type. Summers average 79 degrees Fahrenheit and in the winter averages 51 degrees Fahrenheit. The yearly rainfall is 10 inches in the summer 3.4 and .2 in the winter. Tropical wet and dry is considered a tropical climate. It’s hot all year, averaging 79 degrees all year. It receives about 50 inches of rainfall per year with 10 inches in the summer and .2 inches in the winter. I will now tell you about the history of Kenya before European exploration. Early tribal groups have started to settle in Kenya as far back as 2000 BC. The main reason tribes came here was for the rich, fertile ground, which would be good for farming. Both the highlands and the Rift Valley provided this in southern Kenya. The first migrants to arrive were pastoral nomads from Ethiopia who were in search of fertile ground, which they could use to graze their flocks. They were soon forced to leave and go into central Tanzania because of the climate changes over the centuries and water had begun to be scarce. The Yaaku, or Eastern Cushites, came 1,000 years later and settled in central Kenya. It seems that the Yaaku had been the leader and many more tribes came as the followers and by 100 AD there has been nearly 1,400 pastoral communities in the Rift Valley region. Next, I will tell you about the people of Kenya. The population of Kenya is 31,138,735 people. There are 2,310,000 people living in Nairobi. The population  density is 139 people per square miles in Kenya. Kenya is rural in most  areas, but urban in the capital. The official language of Kenya is English and Kiswahili (Swahili). The major ethnic group of Kenya is Kikuyu, which makes up 22% of the population. The major religion of Kenya is Protestant. 45% of the people follow the Protestant religion. The literacy rate in Kenya is 78.1% overall. Males are 86.3% literate, and women are 70% literate. Many areas lack good education. The life expectancy for women is 48 while the men are expected to life to 46. The population trend is growing greatly at 1.15% per year. One major illness that Kenyans suffer greatly from is HIV/AIDS. I will now tell you about the economy. The major type of economic activity is agriculture including herding and farming. Approximately 75-80% of the working population are in agriculture. It is a primary activity. The main agricultural product is tea. Kenya relies on coffee, tea, and flowers as their limited amount of cash crops. Although they have areas for farming, due to the large population and climate and weather problems, Kenya suffers with both starvation and famine. Some of their leading exports include coffee, tea, and flowers. They have a trade deficit with 3.1 million dollars imported and 1.8 million dollars exported. The major trading partners with Kenya are UK, Tanzania, and Uganda. The major imports Kenya receives are machinery and transportation equipment, petroleum products, motor vehicles, iron and steel, resins, and plastics. The per capita GDP is $1,000 per person. The major natural resource is hydroelectric power. Other natural resources include gold, limestone, s oda ash, salt barites, garnets, and rubies. The currency is called a Kenyan Schilling. A US dollar is worth 77 Kenyan Schillings. I will now tell you about the politics and government of Kenya. The type of government in Kenya is a republic. Recently, the government has not changed. The current leader of Kenya is President Mwal Kibaki. The date Kenya was granted its independence was on December 12th, 1963. The country got its name when Europeans mispronounced the name Kikuyu (what Kenya was then called) for Kenya. The same occurred with the name for Mt. Kenya. There have been no recent civil wars. The ambassador to the US is Yusuf Abdulraham. The name of the major political party is the Forum for the Restoration of Democracy also known as FORD. The international organizations Kenya is a  part of include the UN (The United Nations), IMF (International Monetary Fund), WB (World Bank), OAU (Organization of African Unity), and ISO (International Organization of Standardization). The flag of Kenya has many meanings. The shield represents the pride and tradition of Kenya. The black represents the people. The red represents the blood. Green represents the fertile ground. Finally, the white represents peace. I feel that Kenya is still in the developing stage. Much of the area is rural, with an increasing population, particularly in and around the capital. They have many citizens with HIV AIDS, and have many more suffering from starvation. One strength that Kenya has is that they get 40 inches of rainfall per year. That makes it good for farming, in the areas that they can farm. Another strength is the high altitude and Great Rift Valley that not only allows tea and coffee to grow, but it offers more jobs, which is important with a high population density country like Kenya to have. I think that Kenya will not improve in the future unless they reduce the incidence of Aids and eliminate starvation. Due to limited education, lack of a cure for Aids, and weather conditions that cannot be controlled, the future does not look very promising for Kenya.

Differences Between Indigenous And Non Indigenous People

Health disparities can be viewed in a variety of different ways. People can experience it in different ways and some have more health disparities than others. As defined by the CDC. (Centers for Disease Control and Prevention) â€Å"Health disparities are preventable differences in the burden of disease, injury, violence, or opportunities to achieve optimal health that is experienced by socially disadvantaged populations†. Therefore different populations are affected differently, it all depends on your social class as well as your social standing and how you are viewed within the society in which you are living in. This shows that there is visible different between classes and this will have an impact on your health. So this poses a question of†¦show more content†¦As stated in an article by the UN addressing health implications for indigenous people it is stated that: â€Å"Indigenous peoples’ lack of access to health services for indigenous peoples is a wid espread problem in America for many reasons, which include geographical barriers, discrimination, stigma, lack of social and cultural adaptation to indigenous health needs, and a lack of integration of traditional medicine† (2014). Indigenous Peoples’ have many barriers they must overcome first before being able to access the health care amenities, even then they are not guaranteed to have access to these services. Where are we look on the other side of the spectrum which includes Non-Indigenous Peoples’ access to health care is done in a very different way. â€Å"Across the country, diabetes is having a devastating impact on Indigenous communities with rates of diabetes three times higher among Indigenous people than among non-Indigenous people†(Aspin, Clive; Brown, Ngiare, Jersey, Tanisha, Yen, Lauran, ).Leeder, Stephen 2). Non-Indigenous Peoples’ have notably better health than Indigenous Peoples’. As stated above the rates for health imp lications are much higher for the Indigenous peoples’ than it is for the Non-Indigenous peoples. This shows that there must be a gap between how the health services treat IndigenousShow MoreRelatedThe Australia Program ( Iap ) Is Run By The Australian National Immunisation Rates By Funding Free Vaccination Programs1053 Words   |  5 Pagesthe general public which allow people to make educated decisions when it comes to vaccination. There are several reasons for the IAP to exist but the major one is for Australia to achieve herd immunity so that the population is safe from the diseases on the National Immunisation Program (NIP) list. Eliminating preventable diseases obviously benefits Australia by avoiding the mortality, disability and suffering associated with them. The IAP emphasises indigenous health because since Australia’sRead MoreIndigenous And Non Indigenous Of The Baseball Team, The Cleveland Indians1657 Words   |  7 Pagesfor or against the issue at hand. This essay will discuss how Indigenous peoples are portrayed in the media, both Indigenous and non-Indigenous, and compare how these different sources portray Indigenous people. This essay will focus on one topic that has surfaced recently, the court case regarding the use of the name and logo of the major league baseball team, the Cleveland Indians. This case has been brought into focus by an Indigenous architect, Douglas Cardinal. 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The impacts reflect on the life expectancy and mental health of the Indigenous Australians who are then racially criticised in our health system. This paper will explore the impacts that racism in Australia has on Indigenous Australians within healthcare, the life expectancy and the mental health. The racism that goes on around Australia has a very serious impact on Indigenous Australians; this impact is the gap in the life expectancy between Indigenous and Non-IndigenousRead MoreGuidelines For Ethical Research On Australian Indigenous Studies909 Words   |  4 PagesGuidelines for Ethical Research in Australian Indigenous Studies are based on principles of self-determination, Indigenous ownership and control over research. Discuss the potential for misunderstanding of procedures by those participating in research processes (e.g. non-Indigenous researcher and Indigenous Participants). Would there be similar cultural misunderstandings between an Indigenous researcher and non-Indigenous participant? Australian Indigenous rights to self-determination are grouped under

Ruthless Pro Con Essay Topics Strategies Exploited

Ruthless Pro Con Essay Topics Strategies Exploited The Argument About Pro Con Essay Topics The cost of an essay rides on the total amount of effort the writer has to exert. A celebrity is can now be someone who's just famous since they are famous and not because they've contributed anything worthwhile. If you're considering starting a blog for your organization, here are the pros and cons you will want to think about. The very first step to writing a terrific pros and cons essay is knowing just what it is. Your essay, however, should not only be a list of advantages and disadvantages. Different essay types need various questions. Should you need some help to locate a great topic for your expository essay assignment, you can utilize EssayTopicGenerator.com. You always intuitively understand as soon as an intriguing essay idea is in fact the ideal idea for you. Locating the perfect topic is the initial step. The thesis will provide you with a guideline on how best to go about with writing the essay. Your thesis ought to be relevant so the report can use a structure that's flexible in order to fit in the shoes of the readers. Pro Con Essay Topics You may continue to keep your argumentative essays for your upcoming job portfolio in case they're highly graded. Even if you're a specialist in a particular field, don't be afraid to use and cite external sources. Various studies have shown an association between mobile phone use and a decreased chance of specific brain tumors. Not each time you prepare for debate you'll need to be serious. There's no need in making a determination, which health problem or phenomena is more urgent at this time or what's left in the shadows and has to be enlightened at least in your essay. One of the a bsolute most important things you need to consider when going into a debate is your opponent from the other side of the table, together with your audience, are likely to get controversial opinions on your topic. For instance, a terrific speech topic may not be in a position to hold an audience's attention if it's not structured and organized properly. Even should you not agree with what it is that you're saying, that doesn't signify that it's much less valid, otherwise current political debates wouldn't exist. By ensuring that the discussions are private, an appropriate trial can proceed. Important decisions will probably evoke powerful emotions. In fact, it doesn't, and this practice needs to be abolished as a way to make sure the American court system delivers true justice. The One Thing to Do for Pro Con Essay Topics Every one of them having their very own special set of rules and regulations that have to be followed. There's still a glass ceiling for ladies. So, both students of healthcare programs and students of any other specialty may have a task to compose an essay on health topic. When it has to do with advertising, women and men are assigned different roles. The very first step is where a significant number of students become stuck. There are a lot of things to debate about but it's not so simple to opt for the perfect topic which will be interesting for most students. It is the secret to getting a great job which pays a fantastic income and to supply you the security where even in the event you don't have precisely the same job for 30 decades, you're so adaptable and you've got a skill set and the capability to learn new abilities, it ensures you're always employable. All the skills mentioned previously are vital for each successful student. As per a Mar. 2008 meta-analysis of mobile phone studies there's a consistent pattern'' connecting cell phone use and a higher chance of developing glioma, a form of brain tumor. Therefore the childhood years are essential when it has to do with the formation of a wholesome awareness of self. In the future, excellent health is more important. Enacting gun control laws like mandatory security features would decrease the range of accidental gun deaths. How to Find Pro Con Essay Topics Debate has grown into one of the best teaching tools inside and beyond the classroom. Home schooling is a powerful education program for rural places and long distance regions. Part of me yearns to get such a compelling function. Advantages and pitfalls of single-sex education.

The Singer Solution And World Poverty - 909 Words

In â€Å"The Singer Solution to World Poverty†, Peter Singer states that if Americans do not spend that much money in indulgences, they can actually stop many people from dying. He describes two hypothetical circumstances that support his Idea. In Dora’s case, she protects the boy when she discovered his deathly destiny. Unlike Bob’s case, He did not save the child’s life because he did not want to give up his luxurious car, because he invested his whole life savings on it. Singer adapt these two circumstances as analogies to the choices Americans could have. He applauses Dora’s action because she has met her moral duties by saving that child, moreover, condemns Bob’s action for making his car more appreciated than an innocent child’s life. Bob did not to look into the eyes of the kid when he was sacrificing for his material comfort, that child was a just a stranger person. Unlike Dora, he did not misinform the child or start the chain of events endangering him. By all means Bob s situation is very similar to what is happening these days, we watch commercial saying that ‘Just $35 can provide lifesaving treatment for a malnourished child’ but we do not pay attention because we do not have an emotional connection with those children. . Starvation is a global concern that affects millions of children every day. It is also the top cause of death for children under the age of four, it takes the lives of more than 3.5 million children every year. Furthermore, without a treatment,Show MoreRelatedThe Singer Solution And World Poverty Essay1015 Words   |  5 PagesMagazine, the article â€Å"The Singer Solution to World Poverty†, was written by philosopher Peter Singer. This article states that the solution to world poverty is for Americans to donate income, not vital for necessities, to aid overseas organizations. Throughout his argument, Peter Singer uses such strategies as ethos, pathos, and logos to build his attempt at a legitimate argument. Thousands of children die every single day due to hunger, and using various logical fallacies Singer seems to ring on theRead MoreThe Singer Solution to World Poverty752 Words   |  4 Pagesâ€Å"The Singer Solution to World Poverty† You bought those new Jordans yet? How about the new iPad? What if I told you that you could possibly save a child’s life with that money? In his September 5, 1999 New York Times Magazine article â€Å"The Singer Solution to World Poverty,† Peter Singer goes in on American consumerism and its connection to world poverty. He also explains how donating $200 to overseas aid organizations like UNICEF and Oxfam America is enough to â€Å"help a sickly 2-year-old transformRead MoreThe Singer Solution And World Poverty949 Words   |  4 Pageschapter 20 ‘The Singer Solution to World Poverty’. In this chapter Peter Singer argues that normal spending of money on ourselves is immoral, and should be spent on the welfare of the poor. In this paper I am arguing against Singers theory because it contains errors and rest on a false premise. The premise of Singers argument is simple, people who make more money than is necessary for survival should and are morally obligated to give away all of their excess money to help the poor. Singer uses a coupleRead MoreThe Singer Solution And World Poverty987 Words   |  4 Pagesresponsibilities towards other individuals. In Peter Singer’s article, â€Å"The Singer Solution to World Poverty† he explains situations that may benefit poverty but in doing so explains a person’s morals and willingness of a person to do so. America a capitalist country that Americans work to making a living for themselves and for some their children. Working is a big factor in America that Singer uses â€Å"Dora a retired schoolteacher† (Singer 400) as an example of a situation. Though Dora knows nothing is freeRead MoreThe Singer Solution to World Poverty1062 Words   |  5 PagesIn the New York Times Article â€Å" the Singer Solution to World Poverty† the author Peter Singer argues that there is no reason why Americans don’t donate money to the needy when they can afford countless of luxury that are not essential to the preservation of their lives and health. Singer pursue the audience with two different situations trying to motivate the reader to donate money instantly. The fist situation comes from a Brazilian film, Central Station in which a woman called Dora, a retiredRead MoreThe Singer Solution And World Poverty953 Words   |  4 PagesIn â€Å"The Singer Solution to World Poverty,† Peter Singer argues that Americans are extremely materialistic people. People have the tendency to feel the need to go out and upgrade to the newest clothes or electronics. Even though there is nothing wrong with the possessions that they have now. Specifically, he points out somebody that goes out and buys a new very expensive suit. He suggests that instead of going out and buying that new fancy suit why not donate to relief programs that will help saveRead MoreEssay on Singers Solution to World Poverty1219 Words   |  5 PagesThe writer behind â€Å"Singers Solution to World Poverty† advocates that U.S. citizens give away the majority of their dispensable income in order to end global suffering. Peter Singer makes numerous assumptions within his proposal about world poverty, and they are founded on the principle that Americans spend too much money on items and services that they do not need. Singer uses some extreme methods in order to achieve his goal of getting readers to truly believe in his ideas and change their valuesRead MorePeter Singer Solution to World Poverty3113 Words   |  13 PagesSeptember 5, 1999 The Singer Solution to World Poverty By PETER SINGER Illustrations by ROSS MacDONALD The Australian philosopher Peter Singer, who later this month begins teaching at Princeton University, is perhaps the worlds most controversial ethicist. Many readers of his book Animal Liberation were moved to embrace vegetarianism, while others recoiled at Singers attempt to place humans and animals on an even moral plane. Similarly, his argument that severely disabled infantsRead MoreAnalysis Of The Article The Singer Solution And World Poverty By Peter Singer1087 Words   |  5 PagesChioma Obi Professor White English 1301-81002 25 September 2017 The Right Thing to Do: Ending Poverty The article, â€Å"The Singer Solution to World Poverty,† by Peter Singer provides the argument that Americans should spend some of their income to help those in need, instead of using it on luxuries that they don’t need. Singer supports his argument by indicating that we are somewhat like the characters in the story. I have mixed feelings with Singer’s claim because he expects that people have moneyRead MoreAnalysis of â€Å"The Singer Solution To World Poverty† Essay693 Words   |  3 Pagesï » ¿A Critique For â€Å"The Singer Solution To World Poverty† In the essay â€Å"The Singer Solution to World Poverty,† philosopher Peter Singer addresses the issue of poverty by suggesting Americans give away most of their income to aid those in need. Singer believes that withholding income is the equivalence of letting a child starve to death. Therefore, Singer suggests the ethical thing to do to end world hunger is to give up everyday luxuries. Although donating a vast amount of money could help dying

Cold War Intensification Between 1947 An Essay free essay sample

, Research Paper Cold War Intensification between 1947 and 1953 During the period of 1947 to 1953 dealingss between East and west continued to deteriorate. The first jobs aroused after dissensions on what should go on to the now divided Germany. All parties involved wanted to reunite Germany, nevertheless a determination could non be reached over how this would be done. It was agreed that the Soviet Union would acquire German machinery to replace Industry destroyed in the war. It was besides agreed that the predominately agricultural based East Germany would transport nutrient to the predominately urban West Germany. This did non go on, which caused the USA to halt transportation machinery to the Soviet Union. This sparked a reaction from the Soviet Union. The USSR resisted efforts to reunite Germany, and alternatively put up a Communist based authorities in East Germany. By 1948 the US, UK and Gallic sectors merged, and Germany was divided into two distinguishable parts, the Capitalist West, and the Communist East. We will write a custom essay sample on Cold War Intensification Between 1947 An Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, there were still hopes of reunion. In 1947 differences about currency reform caused the Soviets to go forth the Allied Control Council in 1948. Now the Soviet Union blockaded the Western zones under West German control. This about starved the western portion of the metropolis. In response, Britain and the US flew in supplie s to Western Berlin to maintain the metropolis operating. Finally, the Sovietss backed down, and in 1949 the encirclement was lifted. East and West Germany were separated for good by now. Meanwhile, in the remainder of Europe such divisions were besides taking topographic point. The Soviet Union was seeking to do a buffer zone, as marauding European ground forcess by and large went westward. Making the? buffer zone? required puting up communist authoritiess in many east European states and associating them to a great extent to Moscow. The Western powers saw this as aggressive expansionism, and were determined to halt it. The United states, through the Marshall Plan provided assistance to states defying communism. This put a batch of tenseness on US-USSR dealingss. In 1949 the Western powers, lead by UK and USA formed the North Atlantic Treaty Organisation, whose purpose was to protect its members from possible menace, either economically, politically or militarily. This was a direct resistance to Soviet Union, which formed the Warsaw treaty in response. This led to a development of two cantonments in Europe. During the early 50s the Soviet Union harshly exploited its sattelite provinces. These states were rapidly communized, farms collectivised, industry industrialised and resistance crushed. In 1953, Stalin died, which led to a new epoch in east-west dealingss.

Case Analysis-Zenith Essay Example

Case Analysis-Zenith Essay Case Analysis Zenith In the case, the situation is that Zenith Electronics Corporation considers marketing research to forecast demand for a new technology, High Definition Television (HDTV). Zenith’s previous marketing research methods and the alternative forecasting plans are described in the case. Zenith is a company that has been played successfully in TV industry and has done marketing research previously for its various products. Its previous marketing research is based on the historical data such as previous technology trends. However, there is no historical data for HDTV since it is a new technology. So, Zenith first think about other information such as Color TV’s penetration rate to know if HDTV adoption would be similar to any other product’s adoption. And the company looked at how marketing plays a role in forecasting demand for HDTV. Zenith formed a marketing team to better do research on consumer’s acceptance and demand for HDTV. The marketing team first decided to do the Aspect Ratio Study to see if customers really want the HDTV’s wider screen which is 16:9 even though it costs premium of $300 and broadcasters would still produce 4:3 aspect ratios. This study is to find the customers’ preference as price changes, program content changes, and diagonal size changes. For this study, marketing team recruited participants who have bought TV in past year from the shopping mall in a single city. Survey was conducted as a paired-comparison conjoint methodology. Participants are exposed to the situation to choose one over the other one in two options. And they are also asked to display their various measures of preference like overall preference. The way this study is conducted is well related to the main objectives. We will write a custom essay sample on Case Analysis-Zenith specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Case Analysis-Zenith specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Case Analysis-Zenith specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Because HDTV’s 16:9 aspect ratio is inevitable feature, it is important to first make sure if customers are satisfied with this feature despite of various changes. In this study, researchers will look at how customers would react toward different price level for this wider screen TV. So, from this point, Zenith can find out if it can make profit and if customers are willing to pay premium for HDTV. Also Zenith considered different circumstances such as customers might still get 4:3 signals in their 16:9 aspect ratios which results side-curtained display. By making the study situations like the one can happen in real world, researchers can get more accurate and reasonable data from the study. As looking at this research technique in the other side, there are some possible shortcomings or errors in the Aspect Ratio Study. The place where participants would be recruited is limited. They would be selected from a shopping mall only in a single city. Because the place is limited to a single city, there is possibility the data would be not accurate and would not work for other cities. As another potential error in this study is that the result data would not be a very detailed or useful to forecast actual demand for HDTV. Because this is just a repeated comparison of two options and making choices, customers might not have enough time to be sure they actually want one option. Overall result may indicate how customers make trade-offs and customer preference. However, in real world, there isn’t always the situation of choosing one thing over another one. There are countless options of values to choose for customers. Besides this Aspect Ratio Study, five other alternative plans to consider are described in the end of the case. First one to consider is Dealer Research. This technique would be helpful to understand dealer’s concerns and to build up a good relationship with dealers. But my critique is that customers might be skeptical towards dealers even though this research would help controlling the sales channel to influence customers in retail stores. Zenith also considers Secondary Source Research as another option. This research is attractive in a fact that it could be done immediately. However, because HDTV is a very new technology, it would not be accurate to forecast the growth of HDTV industry by using historical data on all other electronics. For rest of research plans’ biggest shortcoming is the time. HDTV innovators and qualitative research on early adoption could be placed in next year. Also for this research, it only aims for innovators and early adopters. So there is possibility that data would not reach customers after them. And HDTV/NTSC-TV preference test can also be done in next year. This study actually needs to have a working model of HDTV. So it might be more effective. However, developing the program for the study might cost a lot. As a last alternative, HDTV consumer awareness/†halo effect† survey is the most time-consuming study. This can be done only after HDTV is introduced in the market. So, there is a risk of failure or a possibility of negative impact on company when they actually launched HDTV production. If the introduction isn’t effective enough, it would be very high-cost to do this survey.